What the diet advocate says: ‘We are committed to always being the best weight management program on the planet, but now we’re putting our decades of knowledge and expertise in behavioral science to work for an even greater mission,’ says Mindy Grossman, President and Chief Executive Officer, WW. ‘We are becoming the world’s partner in wellness. No matter what your goal is – to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above – we will deliver science-based solutions that fit into people’s lives.’
But the whole idea of fast weight loss may be the root of the problem. According to a Time expose on the subject: “When people are asked to envision their perfect size, many cite a dream weight loss up to three times as great as what a doctor might recommend.” An improbable and disheartening goal, and one that obscures the truth that losing small amounts of weight — even ten pounds — still has great health benefits.
When it comes to food, there is evidence that men and women’s brains are wired differently. In a study published in the January 2009 issue of the Proceedings of the National Academy of Sciences, even though women said they weren’t hungry when asked to smell, taste, and observe treats such as pizza, cinnamon buns and chocolate cake, brain scans showed activity in the regions that control the drive to eat (not the case for men).
Sometimes, to whip your body into shape, you have to get a little nutty. While nuts are high in fat, it’s that very fat that makes them such powerful weapons in the war against a ballooning belly. In fact, research from Reina Sofia University Hospital reveals that study participants who consumed a diet rich in monounsaturated fats, like those in nuts, over a 28-day period gained less belly fat than their saturated fat-consuming counterparts while improving their insulin sensitivity.